14 July 2026
Denpasar, Bali – Melali Bali DMC has officially been appointed as the Founding Partner representing Indonesia in the establishment of TRAVEE PLUS (Tourism Representative Alliance of Visionary Excellent Entrepreneurs), an international tourism alliance dedicated to strengthening global collaboration in destination promotion, business development, and innovation within the travel industry.
The Founding Partner Agreement was signed on 12 July 2026 during the Global Hindu Business Conference (GHBC) 2026, held at Universitas Hindu Indonesia (UNHI) in Denpasar, Bali, alongside fellow founding partners from Malaysia and India.
Within the alliance, Dr. Ketut Jaman, Managing Director of Melali Bali DMC, has been appointed as a Founding Member and the official representative for Indonesia. The other founding companies are Paradise Tour & Travels Sdn. Bhd. from Malaysia and CareMyTrip.com Hospitality Pvt. Ltd. from India. Mr. Arvind Shukla serves as the Founder and Alliance Coordinator of TRAVEE PLUS.
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TRAVEE PLUS has been established as an international collaborative network that brings together tourism companies from various countries to strengthen destination promotion, increase inbound and outbound tourism, and create new business opportunities through joint marketing initiatives, digital technology, and the development of a global partnership network. The alliance will also develop the TRAVEE PLUS Marketplace, a Business-to-Business (B2B) platform designed to connect tourism industry stakeholders across countries, expanding market access and fostering stronger international cooperation.
As the Founding Partner for Indonesia, Melali Bali DMC will play a strategic role in promoting Bali and Indonesia throughout the global TRAVEE PLUS network. The company will actively participate in a wide range of collaborative initiatives, including international roadshows, business matching programmes, webinars, networking events, joint marketing campaigns, and the development of cross-border investment and business opportunities. The agreement grants Melali Bali DMC exclusive representation rights as the Founding Partner in Indonesia while opening broader opportunities for future collaboration with alliance members worldwide.
Beyond destination promotion, TRAVEE PLUS will introduce several strategic initiatives, including Customer Relationship Management (CRM) systems, digital marketing, business lead generation and distribution, performance reporting, and technology solutions that support the business growth of all alliance members. In the long term, the Founding Partners are committed to developing TRAVEE PLUS into an independent organization with professional, transparent governance and a strong focus on sustainable global business growth.
For Melali Bali DMC, becoming a Founding Partner marks a significant milestone in expanding its international network while reinforcing its position as a leading Destination Management Company (DMC) committed to building global partnerships. Through this alliance, the company is confident it will gain access to new international markets, increase visitor arrivals to Bali and Indonesia, and create greater collaboration opportunities for tourism industry partners.
The signing of the agreement during the Global Hindu Business Conference (GHBC) 2026 also reflects the conference's strong emphasis on international collaboration. This milestone is expected to serve as the foundation for closer cooperation among tourism stakeholders across Asia and beyond, contributing to the development of a more innovative, inclusive, and sustainable global tourism industry.
– Melali Media Team