3 February 2025
Denpasar, January 21-22, 2025 – The soft launch of "deTourU," an innovative digital platform designed to enhance the tourism experience in Bali, was successfully held at The Lotus Building, 3rd Floor, Jl. Bypass Ngurah Rai No. 888, Pemogan, South Denpasar. This event marked a significant milestone in the strategic collaboration between Melali Bali Group and TripnDestinations Pty Ltd, targeting the Australian and New Zealand tourism markets. In 2024, these two markets accounted for over 23% of Bali’s total international tourist arrivals.
The meeting brought together key representatives from leading hotels across Bali to showcase the unique features of deTourU, which simplifies travel planning and offers personalized recommendations for tourists. It also served as an interactive forum where hotel sales managers and the Melali Bali Group team exchanged insights on the preferences, travel behaviors, and expectations of Australian and New Zealand travelers. This understanding forms the foundation for designing more relevant marketing campaigns through deTourU.
Furthermore, interactive discussions focused on integrating hotel services into the platform and exploring creative marketing strategies, such as offering multi-night stay packages at special rates to attract more visitors. This approach aims to deliver added value to tourists while enhancing the competitiveness of hotels in the international market.
Through continuous communication and close collaboration, Melali Bali Group and TripnDestinations Pty Ltd are committed to sharing resources and achieving shared marketing objectives. This partnership is expected to strengthen Bali’s position as a premier destination for Australian and New Zealand travelers, making the island more appealing, accessible, and relevant to international tourists.